A Strategy, Systems, and Scale MasterMind for eCommerce Entrepreneurs


How did this Idea Begin?

First of all thank you so much for your interest in learning more about Catalyst88. It is a distinct honor to be given a chance to earn your business. Thank you sincerely for your investment of time.

Your business matters most to you and to your family. But, it matters to us as well. We love entrepreneurs and a core value we share is that we believe the world needs more entrepreneurs!

We believe our core mission is to empower today’s entrepreneurs lives by providing access to other experienced entrepreneurs and related resources, adding strategy to building an e-commerce business, providing insights about systems evolution and ultimately how to scale your business.

That is the value we intend to deliver in every event.

We understand that your entrepreneurial drive keeps you driving towards your dreams. We have it too. But, like all other entrepreneurs you face challenges and even isolation as you guide your business into new and unknown directions. Not only can this be nerve-racking it can have a material impact on your decision-making process. We’ve been there.

Perhaps your business is focused on the Amazon marketplace today, but you wonder what other channels you can develop to reduce your risks of selling through a single channel. Maybe you have decided to expand your e-commerce offerings, but you don’t know what steps make the most sense for your business. We've answered these questions in our own businesses.

What is the Catalyst88 MasterMind?

The Catalyst88 MasterMind is designed to add strategy, systemic thinking, new tactics and sustainable business ideas that you can learn and implement into your own business to achieve the scale you desire.

At the same time, the group can act as your sounding board, ideation solution and even your “virtual board of directors” when needed. We can share some proven ways to scale your business and probably save you a few headaches during your journey. The reality is we’ve made enough costly mistakes over the last 25+ years that if we help others avoid only a few of the pitfalls we faced the value in this mastermind will be extraordinary.

Our vision of a MasterMind is an exclusive group of high impact players who are ready AND willing to help each other in meaningful ways.

Catalyst88 USA is a 25K MasterMind which will meet 4 times per year as an entire group in the Seattle area. You will be responsible for transportation and lodging for each event, but we will take care of you during the conference for all meals. Any transportation to offsite activities will also be taken care of by Catalyst88.

Who can join the Catalyst88 Mastermind?

This group will be very exclusive and limited membership based on specific qualifications which in some cases are unique to each member. 

Each prospective member will answer a series of questions about their business and goals to be certain there is an alignment of purpose for each member as well as the capability for each member to contribute in a meaningful way to the group. We may engage personal references or phone interviews as part of our screening process. We highly recommend new applicants find one or more existing Catalyst88 members to endorse them for membership. 

This group is generally not well suited if you just started up your company. Although there may be exceptions, a fresh startup has different challenges and systemic needs than a company that is generating 1M per year or more in revenue. The journey from zero to one million dollars in annual sales is different than the journey from 1M to 10M and beyond.

The entry fee is designed not only to create amazing experiences and events but as a qualifier for those who may want to join, but are not yet ready to join. Ideally the fee will result in a tidy little profit as well for the group organizers; after all, we are capitalists too and our time is both limited and extraordinarily valuable.

What is the schedule?

The main schedule is linked above, but dates for various China trips or other getaways which include “mini-masterminds” are an open registration for Catalyst88 members first and then to non-members. Catalyst88 members will not have to pay any fees for the mini-mastermind sessions but will be required to cover any trip-share costs related to the trips if applicable. These events are not official nor are they required.

In any case Catalyst88, members will always have an inside track to the best deal on any coordinated trip. Tripshare costs often include all package elements. e.g. – hotels, meals, support staff and other included amenities which are shown prior to trip booking.

Apply only if you can answer YES to the following questions:

1) Can you afford 25K per year for this MasterMind?

2) Are you willing to contribute your best ideas, tactics, and strategies for the benefit of other members and do so selflessly on a regular basis?

3) Could you benefit from experienced help in strategic, legal, accounting, and other key areas of business?

4) Do you ever wonder if your business is “Real”?

5) Do you ever worry about your business just disappearing as a result of Amazon or other 3rd party whimsy?

6) Do you believe that you have the passion and desire to build a world-class business, but you lack experience?

7) Can you identify a monetary target for your own situation for revenue, profit, and personal wealth?

8) Are you willing to commit yourself to regular personal development to achieve your goals?

9) Do you believe that by investing both your time and money in a MasterMind you can accelerate your success?

10) Is your personality compatible with fast growth, constant change, and dynamic situations?

(If you answered yes to most of these 10 questions you are probably a good fit.)

What makes the Catalyst88 MasterMind unique?

Firstly we have a 3 person membership committee to help make decisions about the content and direction of the MasterMind group. This committee is from members for the members to speak on behalf of the entire group about any topic related to the MasterMind.

Furthermore, the committee is responsible for helping select topics for each meeting and review agenda prior to the events. Although the organizers will make the final decisions we believe that a clear open line of communication between the members and organizers is critical to maintaining alignment for the long term.

1) Smart Sessions – We will include member drive content that illustrates new tactics to take back with you and implement once you fully understand the concepts.

2) Inspiration – We will provide presentations from accomplished entrepreneurs or other valuable resources to provide insights as well as inspiration to help you on your journey. These presentations will include entrepreneurs or resources who have generated millions in wealth during their e-commerce business operation and exit as well as lawyers, accountants and other noteworthy and relevant speakers.

3) Field Trips – During each 3-day event, we may schedule visits to certain companies to learn more about their products and services. For example, in the past, we have visited the Amazon offices in Seattle to meet with their marketplace teams. We have visited prominent law firms, we’ve visited ebay.com, moz.com, and more. NO SPECIFIC TRIP IS GUARANTEED TO BE PART OF THE AGENDA. Any field trips are designed to expand the view of members in unique and meaningful ways.

4) Strategy – Perhaps most importantly we shall add significant focus on the strategic focus you must maintain to drive your business forward. There are many wonderful tactical options for you to stay in touch with some of the latest and greatest tips and tricks to drive your business forward and we’ll share some of those, but our focus will be on your big picture strategy and how to build and protect your company from start to exit. We will share some of those ongoing tactical resources from time to time, but we’ll also encourage you to really start thinking systemically and strategically.

5) Feedback Loop – Every session will have a post-event survey to gather feedback about each topic, presenter and the event itself and ask for priority topics for the next meeting. The members will drive the agenda.

6) Access to Other Resources – For any content, mastermind contacts, the Facebook group, or other resources shall be accessible at no additional cost to all members during their term of membership. We promise not to nickel and dime you and we expect you will find great value in the exclusive events we have planned. Additionally we have a large and diverse set of external contacts and resources we will make introductions to for any members at any time.

7) One Year – Your term of membership will be one year and include a total of 4 meeting access plus access to any activities commencing from your first meeting end date for a period of 12 months. In the event that you attend 4 meetings but your term is not completed you would still have access to the facebook group and other resources during that time even if you did not renew.

8) Experience – We will bring significant experience from decades of running companies from start-ups to significant scale businesses. If you are building a company you can benefit directly from this experience. Plus we try to make these events memorable experiences in their own right. We think we’ve accomplished that.

Payment Terms

We understand cash flow and we want to make this something manageable for each participant without adding stress. You get a choice of how you want to pay. Some members rather make a lump sum payment for the tax write off in a single year. Other members may decide to focus on cash flow.

If cash flow is your focus we’ve broken up the 25K into 4 quarterly payments. We have to put down deposits/guarantees for the venue and resources we bring to the table so we do require payments generally about 60 days before the events.

However, before we ask you to submit any payment; each application will proceed through a vetting process to be certain that your fit with the group is as compatible as possible.

Once your application is approved (2-6 week process) you will receive a notification of approval. Only after receipt of your first billing payment is your membership finalized. 

If any payments are missed your membership will be suspended until such time as the account is properly serviced. Accounts may be terminated for failure to pay. 

We know that the members that are approved will not have any issues on this topic, but we want to be transparent about the process for all members. 

We are putting this payment format in place as a service to members. However, if the process of managing A/R is problematic payment terms may be altered or eliminated in the future.

Want Social Proof?

Our recommendation is to ask people who have attended a past Catalyst88 events or masterminds with Steve Simonson or the team to see if our events have delivered value. We don’t beat down our guests for reviews or videos, but we know they have been effusive with their praise. So why not ask them yourself?



Thank you so much for taking your valuable time to research this opportunity. If you feel there is a fit please don’t hesitate to apply. If not, don’t sweat it. We’re still cheering for all entrepreneurs and we want you to succeed beyond your wildest dreams!!!

An entrepreneurial MasterMind can be one of the most powerful ways to add inspiration, ideation and even accountability to your business. But like any business tool, the success and ultimate ROI for this investment will come down to your willingness to implement and drive the ideas and solutions you learn. You are the key to making your business succeed and that will never change.

My name is Steve Simonson and I will provide experience, guidance, world-class resources and anything else I can to help other entrepreneurs achieve their goals. My passion is to help fellow entrepreneurs succeed beyond their wildest dreams. I will not bore you with my entrepreneurial background or numerous business accolades, but instead, I will make you a simple promise:

If you apply and are accepted to Catalyst88 and you attend an event that you are disappointed in; you can provide your constructive feedback and I will personally refund your most recent event investment (pro-rated based on the 25K annual fee) and help you cancel your remaining membership including any refunds for remaining time in your mastermind membership. The point is that we want to have people that find this experience invigorating and motivating and if we fail to achieve the right fit, we’ll make it right.


In fairness and full disclosure, if we determine that your membership is incompatible with the group, even after you have joined and you've been approved, we will first try to coach you towards a solution. If it doesn't work for either party we will terminate any remaining events and provide any applicable refunds for those refunded events. We only want people who LOVE to be in the group.

Our objective is to give you the chance to make an unparalleled ROI for your business investment, but in addition, we also seek to elevate your strategic and systemic thinking. This combination can be your catalyst to achieving your full potential for the benefit of you and your family.

There are a number of other superlative mastermind resources and our offering is meant to complement other resources. We hope that none of our ideas or concepts will be perceived as any sort of negative reflection of other mastermind offerings which is not our intention. We remain members of other masterminds and can provide other referrals to other amazing resources as needed. We do not self-promote while attending other events so you will rarely if ever, hear us bring up this mastermind to anyone. ;)